UAE: Wesco Distribution recently hosted an open house for its Liberty AV Solutions brand in Dubai. The event took place at Dubai’s H Hotel, and was designed to explain the brand and its technology to the assembled crowd.

‘The seminar was to educate our distributors who are looking at distribution through India, Pakistan, Asia and the UAE,’ explained James Blumhardt, VP of business development and international sales at Liberty AV who flew in from the US for the event. ‘We think there is a strong acceptance of the brand and the technology, certainly a very strong acceptance of the price performance of the technology and our value engineering without sacrificing quality. At the end of the day it can’t just be about the product anymore, we have to add other value such as design advice and engineering solutions. Manufacturers now have to be better partners with their clients .... Continue Reading on ProAVL-MEA

Originally posted on ProAVL-MEA: https://www.proavl-mea.com/#/ondemand/id/AQNWo8bpNo/